Bettinardi is an American company focusing primarily on precision milled putters manufactured in the USA. The company was founded in 1998 by Robert J Bettinardi.
The niche company also manufacture wedges and belt buckles and other small milled accessories.
The brand has seen widespread success on numerous occasions with tour professionals using their putters and being victorious. The most recent of whom was Francesco Molinari who captured both the Quicken Loans and the Open Championship at Carnoustie in 2018.
Robert J Bettinardi has paired up with a number of the big brands including Callaway, Ben Hogan, Mizuno and Scotty Cameron.
Bettinardi Brand Profile
- Founded: 1998
- Founders: Robert J Bettinardi
- Headquarters: Tinley Park, Illinois, USA
- Employees: 80+ (2017)
- Major Professional Endorsements: Matt Kuchar, Francesco Molinari, Fred Couple, Haotong Li
- Website: www.bettinardi.com
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Bettinardi - Brief History
In 1993, a particular equipment survey stated that only 10 of a total of 130 players on Tour were using milled putters. This all changed in 1998 with more than 75 PGA Tour players using milled putters and Robert J Bettinardi was the man behind it all.
He was originally contracted to mill putters for the major golf equipment manufacturers. With the success and victories on Tour, Bettinardi became the go to man behind milled putters and more companies consulted with him to make sure in their minds they were manufacturing the best possible putter they could.
One of the important factors behind the success was the jeweller-grade machine cutter that precisely mills the face of the putter at a perfect angle. This unique process resulted in a much flatter face compared to other manufacturer’s putters. This was the start of the honeycomb milling which the company still uses.
In 1999 the brand launched six models with the range and Jesper Parnevik captured the Greater Greensboro Classic title with the Bettinardi having just 99 putts for the event. This is a record that still stands to this day. In 2000 another five models were added to the line-up which fell under the millennium series.
In 2002 Bettinardi branched into the wedge market producing the first milled face wedge made with stainless steel only. This turned out to provide exceptionally soft feel and was well received.
From 2003 to 2005 the company paired up with Ben Hogan and was called Ben Hogan by Bettinardi. They had immediate success with a famous Fijian golfer capturing four victories in a row using their putters.
2004 saw the beginning of a new partnership and this time with Mizuno to manufacture the C-Series and Black Carbon Series line of putters. At the same time the company perfected and patented the F.I.T. face milling technique, which removed approximately 55% of the material from the face and provided a much softer feel at impact. In 2009 Bettinardi decided to branch off on his own again and created his Signature Series of Putters.
In 2013 Robert’s son Sam joined Bettinardi Golf. Today they are one of the most successful family run golf businesses. They have had great success and are available in over 40 countries around the world.