Cleveland (Brand Profile)

cleveland-golf-logo
Cleveland Golf was founded in 1979 by the legendary Roger Cleveland. The company is most famous for their wedges. The first of these was termed the Cleveland Classic and was played by many of the best professionals at the time.

In fact, the fifth edition of a Cleveland wedge was the 588 and this is the best-selling wedge of all time. Cleveland was first known though for replicating the best classic golf clubs including that of persimmon woods.

The company has been through a number of name changes as well as owners including the likes of Rossignol, Quicksilver and most recently Sumitomo Rubber Industries that also own Srixon.

Cleveland Brand Profile

Quick Facts

Founded: 1979
Founders: Roger Cleveland
Headquarters: Huntingdon Beach, California
Revenue: $80 million (2016)
Turnover: 350 (2017)
Major Professional Endorsements: Keegan Bradley, J.B. Holmes, Soren Kjeldsen, Hideki Matsuyama, Graeme McDowell, Vijay Singh, Ryan Fox
Website: www.clevelandgolf.com

Recent Cleveland Product Reviews

On this page you’ll find our detailed Cleveland TFI 2135 Putter Review, the pros and cons, and a side-by-side comparison with other putters we have recently ...

Best value

On this page you’ll find our detailed Cleveland RTX-3 Wedge Review, the pros and cons, and an overall assessment of the wedge. If tour players didn't ...

It's time to get your hands on the best golf umbrella possible for the best price. In this article we have set out the key factors to consider when ...

A Look At The Cleveland RTX 4

Cleveland – Brief History & Product Overview

One could say that Roger Cleveland is the Godfather of wedges because of his renowned design quality and consistent ability to produce wedges that focused primarily on spin and control.

The Cleveland Golf founder was poached by Callaway in 1996, but Cleveland continue to still deliver new updated models of wedges that are synonymous with the original Cleveland designs.

In 1990 Cleveland Classics (the original company name) was bought by ski equipment manufacturer Rossignol and they had the name changed to Cleveland Golf. In 2005 surf company Quicksilver purchased Cleveland Golf and operated it until 2007. This was when Dunlop Sports Co. purchased Cleveland Golf and it is now a subsidiary to Sumitomo Rubber Industries and the partner brand is Srixon.

In the early 1990’s Cleveland released the VAS line of irons and woods that were incredibly unique due to the irregular hosel positioning. What made them famous was when Corey Pavin won the US Open at Shinnecock Hills using the VAS. Vijay Singh was another ambassador who helped grow the brand into a major player.

In the early 2000’s Cleveland Golf purchased Never Compromise to branch into the putter segment and have more of a presence and market share.

Another popular line that was released were the Hi-Bore irons and woods. These again had an irregularity that the golfing market weren’t used to seeing – the crown of the driver and fairway woods was inverted rather than rounded. The reasoning behind it was to improve the launch angle and ultimately deliver easier, longer distance.

The Launcher range was released prior to the Hi-Bore, but a revised improved Launcher range re-released after the Hi-Bore was phased out. Although there were different models of Launcher, the primary objective was to deliver an easy hitting, game improvement product that would have a greater reach.

The 588 wedge was the most successful wedge of all time and in the mid-nineties due to popular demand, Cleveland launched a raw grind version with U grooves that produced an exceptional amount of spin.

In 2000 Cleveland offered golfers a choice in different bounce and loft options in order to better suit each person’s game. They also introduced a gun metal finish to wedges that reduced glare, particularly when golfers were opening the clubface to loft the ball up around the greens.

In 2006, Cleveland introduced the CG10 wedge (short for Cleveland Golf) and these were followed up by CG11, CG12, CG14 and CG16.

The RTX line was next up and the RTX-3 in particular was one of the hottest wedges on the market according to a number of online publications. The RTX-4 is the most recent model of wedge and we are confident the successful, popular trend will continue.

All Cleveland Reviews

On this page you’ll find our detailed Cleveland TFI 2135 Putter Review, the pros and cons, and a side-by-side comparison with other putters we have recently ...

Best value

On this page you’ll find our detailed Cleveland RTX-3 Wedge Review, the pros and cons, and an overall assessment of the wedge. If tour players didn't ...

It's time to get your hands on the best golf umbrella possible for the best price. In this article we have set out the key factors to consider when ...

On this page you’ll find our detailed assessment of the Cleveland TFI Halo Putter, the pros and cons, and a side-by-side comparison with other putters we ...

Cleveland have undoubtedly been a leader in the wedge industry for decades and as our Cleveland 588 RTX Wedge Review reveals, nothing has changed! We ...