Cobra (Brand Profile)

Cobra_Golf_Logo
Cobra Golf was founded in 1973 by Australian Thomas Crow and was the first to introduce the baffler which is a type of hybrid club. To this day, the sole plate still has a patented design that has stood for over 40 years.

Most will associate Cobra with Greg Norman who flew the flag for Cobra for a number of years when he was world number 1. Norman also assisted Crow in designing Cobra’s first set of forged irons that he used as well. The Shark is now Cobra’s longest standing endorsed player and although he doesn’t play as much, he acts as a brand ambassador and collaborates on new designs and product development.

Cobra Brand Profile

Quick Facts

Founded: 1973
Founders: Thomas Crow
Headquarters: Carslbad, California, USA
Employees: 660 (2017)
Revenue: $350 million annually
Major Professional Endorsements: Rickie Fowler, Bryson DeChambeau, Lexi Thompson, Alexander Bjork
Website: www.cobragolf.com

Recent Cobra Product Reviews

Some big news out of Cobra last week as the much-touted new King Forged CB/MB irons are set to launch on November 2 amid much fanfare in the golf equipment ...

In keeping with the trend of launching a full line of woods Cobra has produced a new KING F8 hybrid along with the F8 drivers and fairway woods. This ...

Cobra made a name for itself many years back with the launch of the Baffler fairway woods, which were popular due to being some of the easiest to hit woods ...

The Cobra F8: Face of the Future

Cobra – Brief History & Product Overview

Crow originally founded Cobra with one club in mind – The Baffler. He found that people were spontaneously purchasing new individual clubs and managed to get $150 000 in venture capital to kick start his idea. The Baffler was a hybrid club that aided ball striking and got the ball up into the air quicker and easier. This turned out to be a revelation that many golfers took advantage of.

In 1978 Gary Biszantz joined Crow and together they created the Baffler wood which took the same principles as the hybrid and created an easy hitting fairway wood. Through aggressive marketing they managed to create huge demand for the club and for the brand. In fact, they did turnover in excess of $4.5 million in Bafflers alone in 1985.

Another key factor in Cobra’s success was they were one of the first to introduce graphite shafts for both woods and irons. This was massive as it appealed to the fastest growing and wealthiest sector of the market who were ladies and senior golfers.

In the late 1980’s and early 1990’s Cobra adopted innovative technologies that helped produce the most advanced clubs on the market at that point in time. It used the most recent computers, high-speed cameras, and robotic testing in order to get to where they wanted to be.

When Greg Norman signed an endorsement deal in the early 90’s and because he was one of the best players in the world at that time, he came at a price. Crow realised that Cobra would probably not be able to afford him so they offered him an equity stake in the business and future distribution rights for Australia which The Shark accepted.

Later in the 1990’s Callaway was dominating the woods market with its Big Bertha range and Cobra decided to get involved in the oversize market. It released the King Cobra range that was available in both woods and irons and were graphite shafted. This was a huge success as one year after their release these made up 75% of the company’s annual sales.

Cobra went public in 1993 raising $35 million in the process and this allowed them to launch an aggressive advertising blitz amongst other things. In 1995 Cobra Golf was purchased by American Brands for $700 million and at this time they also owned Footjoy (who now make up part of Acushnet).

In 1998 the Trusty Rusty wedge was launched and as the name states, the aim was to have it as rusted as possible in order to maximise spin off the clubface. Fast forward to 2005 and the Speed line of woods was introduced and at that same time, Cobra’s drivers were ranked #1 in consumer satisfaction poll.

In the last few years since 2014, Cobra have released hugely successful woods and irons that Rickie Fowler has been using being. In particular the F6, F7 and most recently the brand new F8. Sleek design and alternative crown colours appealing to a slightly younger ‘cooler’ market.

What Cobra have also done so well is offering such a wide range of clubs to suit every type of golfer whether they are a tour professional or a hacker.

All Cobra Golf Reviews

Some big news out of Cobra last week as the much-touted new King Forged CB/MB irons are set to launch on November 2 amid much fanfare in the golf equipment ...

In keeping with the trend of launching a full line of woods Cobra has produced a new KING F8 hybrid along with the F8 drivers and fairway woods. This ...

Cobra made a name for itself many years back with the launch of the Baffler fairway woods, which were popular due to being some of the easiest to hit woods ...

The KING F8 driver is the latest Cobra driver to hit the shelves and is packed with new and unique design features that produce more distance and consistency ...

The Cobra KING Utility iron is the only adjustable driving iron currently on the market. This adjustability allows you to change the loft and lie angle while ...

Did you know… single length irons are actually as old as the hills? Okay, not quite that old. But certainly older than many players on the PGA Tour. In ...

Best price

On this page you’ll find our detailed Cobra F7 Fairway Wood Review, the pros and cons, and a side-by-side comparison with other fairway woods we have ...

Editor choice

On this page you’ll find our detailed Cobra King F7 Hybrid Review, the pros and cons, and a side-by-side comparison with other hybrids we have recently ...

Best price

On this page you’ll find a detailed assessment in our Cobra King Wedge Review, the pros and cons, and a side-by-side comparison with other wedges we have ...

Best price

On this page you’ll find our detailed Cobra King F7 Driver Review, the pros and cons, and an overall assessment of the driver. The likes of Rickie Fowler, ...