Srixon (Brand Profile)

Srixon is one of the ‘newcomers’ in the golf industry having only burst onto the scene in 1996, specifically in Asia. In 1997 they established an affiliate in the USA and in 2001 they grew into Europe.

The company is owned by Sumitomo Rubber Industries and their initial target market and focus was golf balls.

They have now grown into a fully-fledged golf equipment manufacturer and are played by a number of tour professionals worldwide. Their sister company is XXIO, which targets primarily the Asian golf industry and has both golf balls and equipment.

Srixon Brand Profile

Quick Facts

  • Founded: 1996
  • Founders: Sumitomo Rubber Industries
  • Headquarters: Kobe, Japan
  • Employees: 6,666 (Sumitomo Rubber Industries, December 2017)
  • Major Professional Endorsements: Keegan Bradley, J.B. Holmes, Soren, Kjeldsen, Hideki Matsuyama, Graeme McDowell, Vijay Singh, Ryan Fox
  • Website: www.srixon.com

Recent Srixon Product Reviews

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Srixon - Brief History

As Srixon say themselves, their mission is to make the game easier for each and every golfer.

The company's journey began in the East and a number of brands fall under the Sumitomo Rubber Industries umbrella. These are Dunlop, XXIO, Maxfli and in 2007 the biggest move came when SRI purchased Cleveland Golf.

This had a dual role being firstly to increase brand awareness for Srixon particularly in the USA with Cleveland contracted professionals now using the their golf ball as well. The second goal was to solidify Cleveland’s presence in the industry with more financial backing and an amalgamation of brands.

The brand now has a massive presence in the golf ball industry with arguably the Soft Feel and AD333 being the two breadwinners in their respective categories.

Their top of the range balls being the Z Star and Z Star X are engineered for golfers who demand maximum performance and these two balls delivered superb feel and unmatched technology.

All of Srixon’s irons are Z models and depending on level of play and handicap the respective numbers will suit. The higher numbers being the Z 785 target the purest ball striker and the lower numbers being the Z 585 target the slightly weaker ball striker.

In general though, the company targets the better player and does not manufacture equipment for the high handicap player or beginner.

Once again in the drivers, as in the irons, the Z 785 offers a tour preferred look and a low spin, penetrating trajectory whereas the Z 585 offers a slightly bigger head and promotes higher, straighter drives. The company have released new sets of irons, drivers and fairways every two years for the last 12 years with the sequence reading Z 505, Z 525, Z 545, Z 565, Z 585 and the same for the Z 7 models.

A huge positive though is that Srixon offers a 60 day money back guarantee if you are not satisfied with the performance.

The brand offers equipment in each of the driver, fairway, hybrid, iron and utilities areas, but does not manufacture any putters or wedges. This is because of its sister company, Cleveland Golf, offering world class wedges and putters that have stood the test of time and are well known amongst the golf fraternity.

Srixon is undoubtedly a stayer in the golf equipment industry and offers some of the best value for money purchases for serious golfers around the world.

All Srixon Reviews