Taylormade (Brand Profile)

Taylormade is one of the modern games biggest and most popular manufacturers.

As primary innovator of the metal wood in the late 70’s, Taylormade has specifically targeted the driver market since then and has had huge success in the industry.

Taylormade now has some of the biggest names in golf including Tiger Woods who also has a share in the business that is owned by KPS Capital Partners.

Taylormade Brand Profile

Quick Facts

  • Founded: 1979
  • Founders: Gary Adams
  • Headquarters: Carlsbad, California, USA
  • Revenue: $1 Billion+ annually
  • Major Professional Endorsements: Rory McIlroy, Tiger Woods, Dustin Johnson, Justin Rose, Jason Day, Jon Rahm
  • Website: www.taylormadegolf.com

Recent Taylormade Product Reviews

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Taylormade - Brief History

Taylormade was born and bred by Gary Adams who originally borrowed $24,000 on his house in order to lease a building in Illinois.

In 1979 he had three employees and they sold one item and one item only – the 12 degree metal wood. At this point in time there were only persimmon woods so this new technology took the world by storm.

TaylorMade turned over $47,000 in 1979 and reached their first $1 billion in revenue in 2006.

The company was independently owned until 1984 when Salomon purchased them. In 1997 Adidas bought Salomon and subsequently owned TaylorMade.

Over the last 20 years the company has certainly provided some groundbreaking trends in the industry such as the Quad driver released in 2004, which had moveable weight technology.

Then there was the white crowned R11 driver head which was released in 2011 and created a massive worldwide sales buzz.

Today, they continue to stretch the limits and are constantly looking for innovative ideas to capture the golf market.

Although TaylorMade targeted the driver market; they’ve not neglected other equipment segments.

They have manufactured world class irons and putters over the last 20 years and the research and technology that’s gone into the development is stellar.

Taylormade have also had the famous Burner irons and driver over the years. The first set of Burner irons was released in 1993. In 1996 the iconic rusty brown Burner irons were released, these notched up two major championships in Tom Lehman and Mark O’Meara.

From there the RAC irons were released in the early 2000’s and were available in different models targeting different handicaps.

In 2009 the R series irons were launched. Every two years the individual models – R7, R9, R11 and R13 – were released.

Since then they’ve targeted game improvement irons in particular with the Burner, Rocketbladez and then the M series irons released in 2016.

In 2016 TaylorMade launched the M1 and M2 drivers and in 2018 the M3 and M4 series were released. Two models offering alternative aesthetics and ball flight performance, but both world class offerings that are played by numerous tour professionals around the world by choice.

The company have a wide range of putters available and the most recognised model is the Spider which is a standout red colour and is very popular.

In terms of golf balls, the brand is relatively new on the block only having been a competitive factor since 2006 and more so now in 2016 with the release of the TP5 and TP5x. A number of the worlds best players use them including Dustin Johnson and Rory McIlroy.

All Taylormade Reviews