Titleist has been in the golf industry for decades and is a leader in the golf ball and equipment market. Titleist is derived from the word Titlist which means title holder. Titleist is a subsidiary of Acushnet and partner brands within the company are Pinnacle (golf balls) and Footjoy shoes.
Titleist has a wide range of equipment covering every aspect of the game from drivers and fairway woods to hybrids, irons, wedges, and putters. One of the most successful products of the Titleist brand has been the Pro V1 golf ball which took the world by storm in 2001.
Titleist Brand Profile
- Founded: 1932
- Founders: Phillip E Young
- Headquarters: Fairhaven, Massachusetts, USA
- Revenue: $1 Billion+ annually
- Major Professional Endorsements: Ian Poulter, Adam Scott, Rafael Cabrera-Bello, Charley Hoffman, Webb Simpson, Jordan Spieth, Kevin Na, Jason Dufner
- Website: www.titleist.com
Recent Titleist Product Reviews
Titleist - Brief History
The company was founded when Phillip E Young played a round of golf with his dentist and missed a short putt which was thought to only have happened due to the weight of the ball. After having X-Rayed the ball they found the rubber core to be off centre causing erratic and inconsistent shots and putts. This inspired Young to manufacture his own golf balls that had perfectly distributed weight.
Young convinced Fred Bommer, a fellow university graduate, rubber specialist and avid golfer, to head up Acushnet Golf. Together they set out to develop the best quality and leading golf ball in the world. A ball that would be consistent in quality, ball after ball.
It took Young and Bommer three painstaking years to perfect the first Titleist golf ball, but when it was ready in 1935, it could truthfully be introduced to club professionals and golfers as the best ball ever made.
In 1949 Titleist cemented its mark as a leader in the golf ball industry by being the most used ball at the US Open. Decades later the company was bought by American Brands and in 2002, Titleist reached the $1 Billion turnover mark for the first time and it’s been plain sailing for the company since then.
Today the company is seen as an elite brand with there being no weakness in their individual equipment categories. With new equipment releases every two years only, Titleist are confident in their equipment holding their own against frequent equipment releases from other companies. Scotty Cameron in particular is one of the undoubted leaders in the putter industry and is an expensive item at that. Hand crafted by the legend himself, Scotty Cameron putters offer incredible craftsmanship, feel, performance and have an undying aura around each and every one.
Vokey is another winner in the wedge category and is used by many professionals around the world who aren’t contracted to a specific equipment sponsor.
Titleist has stringent product testing and before any product is stamped with the Titleist script and put into play it needs to be perfect. Equipment is tested via mechanical golfer and humans and once it’s passed the exacting standards and specifications then it will be officially launched.
For the last 30 years, the brand has been played by the majority of tour professionals around the world as well as PGA Professionals, US Amateurs and NCAA amateurs. The company is probably most famous for its slogan “#1 ball in golf” and for very good reason.
The Titleist Pro V1 golf ball is the most successful piece of golf equipment in history. Since its introduction, the Pro V1 as mentioned above has been the overwhelming ball of choice on the worldwide tours, but has been equally successful in the marketplace. It offers everything the better player needs in a high performance golf ball including distance and short game spin and performance.