Equipment Industry News

Rose Signs 10-Club Deal With Honma Golf

First of all, a very happy new year to you, our cherished readers. Here’s wishing you everything of the best for 2019, with plenty of laughs, joy and holed putts. Indeed, the world of golf equipment has kicked off the year with a rather large ...

The Rise Of The Equipment Free Agent

Most people would argue (justifiably) that the biggest golfing story of 2018 has been the sensational, Lazarus-like resurgence of Tiger Woods. Let us not forget, the great man had slumped to a world ranking of 656 this time last year. Today, ...

Callaway: Embracing The Future Of Additive Manufacturing

Amid a number of recent announcements from Callaway Golf, one that may have flown under the radar was that of the brand’s decision to partner with GE Additive’s AddWorks team. Who are these people, we hear you ask? As the name suggests, they ...

ECCO Golf Leads The Way With The Launch Of Eye-Catching Biom G3 Golf Shoe

With winter well and truly upon us, there’s a very good chance that it’s time for you to go shoe shopping. Not the boring kind at the mall with the Mrs: golf shoe shopping. Certainly, you don’t want to be trudging around on damp, muddy ...

Could Justin Rose Be Set To Switch To Honma Golf?

It's that time of the year known as 'silly season' within the golf equipment industry. As December approaches, contracts tend to run out, and all sorts of rumours - unsubstantiated or otherwise - invariably begin to circle about high-profile ...

New Rickie Fowler-Backed Cobra King Forged Irons Will Launch In November

Some big news out of Cobra last week as the much-touted new King Forged CB/MB irons are set to launch on November 2 amid much fanfare in the golf equipment industry. What catches the attention of this particular release isn't just the ...

VPR Strike: The Nike Driver That Never Was

Arguably the biggest splash ever made by Nike in the equipment market was when they announced that they were going to get out of dodge back in 2016. Yet despite its departure from the club and ball market more than two years ago, Nike was all ...

DeChambeau’s Single Length Irons: Trendsetter or Anomaly?

The intrigue surrounding Bryson DeChambeau has captivated us all since he commanded a large share of the limelight at the 2016 Masters. The old-school driving cap is the one which most obviously catches the eye. But the revolution doesn’t end ...

Garcia Parts Ways With Taylormade After 15 Years

They say all good things must come to an end, although for TaylorMade, the announcement that Sergio Garcia will be leaving the brand after a decade and a half as their key poster boy flies in the face of recent momentum. After all, Rory McIlroy ...

The Rise of Used Golf Clubs

It's not exactly a secret that golf has been under siege over the past decade, with some quick to write it off as a 'dying sport'. There are various indicators to substantiate that it is, at best, stagnating, and one of those is the sales of ...