Equipment Industry News

We're seeking a young and ambitious individual to join our digital marketing team. If you are passionate about golf and are keen to learn digital ...

First of all, a very happy new year to you, our cherished readers. Here’s wishing you everything of the best for 2019, with plenty of laughs, joy and holed ...

Most people would argue (justifiably) that the biggest golfing story of 2018 has been the sensational, Lazarus-like resurgence of Tiger Woods. Let us not ...

Amid a number of recent announcements from Callaway Golf, one that may have flown under the radar was that of the brand’s decision to partner with GE ...

With winter well and truly upon us, there’s a very good chance that it’s time for you to go shoe shopping. Not the boring kind at the mall with the Mrs: ...

It's that time of the year known as 'silly season' within the golf equipment industry. As December approaches, contracts tend to run out, and all sorts of ...

Some big news out of Cobra last week as the much-touted new King Forged CB/MB irons are set to launch on November 2 amid much fanfare in the golf equipment ...

Arguably the biggest splash ever made by Nike in the equipment market was when they announced that they were going to get out of dodge back in 2016. Yet ...

The intrigue surrounding Bryson DeChambeau has captivated us all since he commanded a large share of the limelight at the 2016 Masters. The old-school driving ...

They say all good things must come to an end, although for TaylorMade, the announcement that Sergio Garcia will be leaving the brand after a decade and a half ...

It's not exactly a secret that golf has been under siege over the past decade, with some quick to write it off as a 'dying sport'. There are various ...

Tom Coyne released his highly acclaimed Paper Tiger - An Obsessed Golfer’s Quest to Play with the Pros in 2006. He was a super keen golfer that could drive the ...